About Brand Leadership Management AG

Brand Leadership Management AG is the central service provider of the Fabian Hotz Holding Group. The company supports the group’s portfolio with services in IT, data protection, compliance, and information security. With a strong focus on operational excellence and certified security standards, Brand Leadership plays a key role in driving secure digital transformation across the group.

Website

https://brandleadership.ch/

Location

Switzerland

Industry

B2B

Employees

201-500

The Challenge

Scaling ISO 27001 compliance without a centralized tool was no longer

Brand Leadership Management AG, the central service provider of the Fabian Hotz Holding Group, supports the organization in IT, data protection, compliance, and information security. As Group CIO and CISO, Sascha is responsible for the strategic and operational security across the entire group.

To maintain and scale their ISO 27001 certified ISMS, Brand Leadership needed a centralized solution to manage their growing security operations. Manual documentation of controls, responsibilities, and measures had become too time-consuming and inefficient, making it difficult to scale without the help of a dedicated tool.

The Solution

Secfix became the central platform for managing and automating ISMS

To overcome the inefficiencies of manual compliance processes, Brand Leadership turned to Secfix as the backbone of their ISO 27001 Information Security Management System. The platform centralized all key components of their ISMS, enabling the team to work more efficiently and with greater confidence in their compliance posture.

One of the most impactful features was the automation of the Statement of Applicability (SoA), which previously required extensive manual effort to maintain. With Secfix, SoA updates became seamless and fully traceable. The platform also provided a complete audit trail for policies, ensuring that all changes and approvals were documented in a way that satisfied auditors and internal stakeholders alike.

Supplier and third-party risk management were also significantly improved. Secfix enabled Brand Leadership to evaluate external vendors efficiently in line with their “POL-20 Third Party Management” policy, helping them reduce risks and maintain compliance without unnecessary administrative overhead.

Why Secfix

User-friendly, customizable, and built for real audit depth

For Brand Leadership, Secfix stood out due to its balance between user-friendliness and depth of audit capability. The platform not only made daily operations more efficient but also supported cross-departmental collaboration between IT, HR, and Legal thanks to its clear, centralized structure.

Sascha Salis, Group CIO & CISO at Brand Leadership Management AG also highlighted the importance of customization: “Use the policy templates in Secfix, but make them your own adapt them with your terminology, responsibilities, and context.”

Results

50% time savings on questionnaires and a 30% faster sales cycle

Thanks to structured documentation and accessible certifications, Brand Leadership now saves 6–8 hours per security questionnaire. Before Secfix, each questionnaire required 10–15 hours, often involving coordination across departments.With Secfix, Brand Leadership successfully passed their latest ISO audit with only four minor non-conformities. The structured approach and certification also accelerated customer decision-making by up to 30%, particularly in B2B tech contexts where trust is a key factor.Quote“Secfix combines ease of use with real audit depth. For companies that want to truly live ISO 27001 not just check the box it's the perfect platform.”

Secfix combines ease of use with real audit depth. For companies that want to truly live ISO 27001 not just check the box it's the perfect platform.

Sascha Salis

Group CIO & CISO at Brand Leadership Management AG